**Jeffrey Beauregard — Daytona Beach, Florida**Second generation in a business he spent years trying to avoid.

Volusia County, Florida

I spent years avoiding this business because of its reputation. Then I decided to be the proof it doesn't have to be that way.

I've been around Volusia County dealerships since I was twelve — including twenty years owning one. Now I help people buy a Toyota without the parts they dread.

Ask Jeff a question Read his story

PrimeCar, the dealership Jeffrey Beauregard owned in DeLand, Florida

Twenty years a dealership owner I sat on the other side of that desk. I know how every part of it works.

Beau Motors in Seekonk, Massachusetts, where the family business began

Family business since 1960 My father started selling cars out of his parents' yard. Our name was on the sign — Beau Motors, then Beau Chrysler.

Jeffrey Beauregard as a boy in DeLand, Florida, with his brother

Local since I was twelve DeLand first, then Daytona. This has been home for most of my life.

The short version

I didn't want this job.

Cartoon of a weary customer across a desk from a salesman presenting a long list of add-ons — **Exhibit A**The reputation I grew up next to, and the reason I spent years trying to do anything else. It wasn’t a fair picture of everyone. It was a fair picture of enough people.

My family's name was on the sign — Beau Motors in Rhode Island, Beau Chrysler in DeLand. I grew up inside those buildings and spent my early twenties trying to do anything else, because I believed the business was full of storytellers instead of truth-tellers. I went into performance parts and race cars instead. Eventually I came back, learned every department, and spent twenty years running my own store.

Somewhere in there the reason I'd stayed away became the reason I stayed. If the reputation bothered me that much, I could be the counterexample.

Read the whole story

Start here

I owned a dealership for twenty years. Here's how this actually works.

Most of what people find stressful about buying a car isn't the negotiation — it's not knowing what's happening or why it's taking so long. I can tell you, because I ran the departments that do it.

How car buying actually works

PrimeCar, the independent dealership Jeffrey Beauregard owned in DeLand, Florida — **PrimeCar — DeLand, Florida, 1998–2018**The dealership I owned for twenty years. That’s my mother, Betsy, on the right. She was our comptroller — which meant I could own the place and still have to ask my mom for money.

What people ask me

Bring me the question, not the paperwork.

Which model actually fits your lifeNot which one is on sale. Which one you'll still be glad about in four years.

Trim confusionWhich features matter for how you drive, and which ones you'd be paying to ignore.

Whether to keep what you ownSometimes the honest answer is that your current vehicle has years left in it.

Hybrid questions, answered plainlyBattery life, heat, maintenance, and whether it makes sense for your driving.

What to expect before you walk inThe order of operations, so the day doesn't come as a surprise.

What to look for in a used vehicleEspecially one that's spent its whole life in Florida.

Verified elsewhere, not by me

Don’t take my word for it

Every one of these was written by a customer on an independent platform I don’t control and can’t edit. That’s the point.

Independently verified

4.8Average rating out of five

223Verified customer reviews

37Years in the business

“No pressure, no looking down on me.”
— a customer describing being greeted as an older woman shopping alone, April 2025

What comes up most often: that he listens first, and asks what you need before showing you anything.
Second most often: that he is direct about numbers rather than evasive.
And repeatedly: customers coming back for a second and third vehicle, and sending family.

Read all 223 reviews on DealerRater

Jeffrey Beauregard outside the dealership on a windy day — **A windy day on the lot**Nobody fixed my hair. Nobody edits the reviews either.

Ask me anything before you shop.

Tell me what you're trying to figure out and I'll help you narrow it down. No appointment, no obligation, no sales pitch attached.

Ask Jeff a question

Cartoon of a couple at a laptop surrounded by brochures, overwhelmed by car choices — **Exhibit B**This is the part I can actually save you. Tell me what the car needs to do and we can cross most of the list off in one conversation.